01. The Client
BISSELL Business Ventures
For 140 years BISSELL has been crafting premium cleaning appliances to make the messes in your life easier to clean. As a family-owned business, BISSELL prides themselves on knowing family and knowing that family means those with four legs as well. This is why they created the BISSELL BARKBATH™, an all-in-one dog grooming system. Since the early days of advertising, puppies and pets have always been used to sell products, but we took a more contemporary approach based on our findings.
The Ask
Increase sales and product brand awareness for the BISSELL BARKBATH™.
The Objective
To meet or exceed the cost per acquisition (CPA) goal of the BISSELL BARKBATH™ during the fourth quarter throughout the holiday shopping season.
Our Strategy
After extensive research and strategy sessions, online platforms and mediums were chosen to best relay the BARKBATH™ campaign messages. Digital ads, video ads, and influencers on social channels were all used to gain results for the BARKBATH™ campaign.
02. Our Actions
Online campaigns were initiated through behavioral data, multiple streaming platforms, and select pet influencers throughout the campaign’s lifetime.
What is an influencer- social influencers have the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online. Social influencers have spent time and effort building a loyal following on platforms such as Instagram and Facebook.
03. Our Results
Through the behavioral online advertising campaign, OFA decreased the CPA by over 25%. Once the dog influencer campaigns were launched, the engagement rate was 5% higher than average rates.
Want to work with us?
We are always interested in developing new partnerships.