About

A full-service creative branding, design and marketing agency.

OFA has laser focus on helping CPG, specialty retail, hospitality, and B2C brands reach their goals. Basically, we’re the secret sauce your brand’s been craving.

Our name comes from watching agencies drift into the dreaded ‘meh’ zone, where complacency quietly kills great ideas. But with us, you get Our Full Attention—focused, driven, and unwavering. Whether we’re crafting bold campaigns, designing striking interiors, or creating products that people can’t stop talking about, we are always on, hunting for solutions with the energy of a caffeinated detective. Your success isn’t just a priority—it’s an obsession. We don’t do half-measures. Whether it’s coffee or creativity, we go all in. We thrive on bold ideas, transformative spaces, and unforgettable designs, never settling for the boring status quo. If you’re looking for lukewarm, you’ve come to the wrong agency. We’re the extra-hot espresso shot your brand, space, and products need.

The Team

We’re a team of multi-talented misfits built for multi-faceted problems. Each of us is an expert in our craft—and probably something random, like competitive yo-yo or trivia night domination.

Daniel Spicer

// Founding Partner

With 20+ years in branding, CX, and design, he’s helped everyone from startups to Fortune 500 giants—proof that knowing a little about a lot goes a long way. When he’s not crafting innovative solutions, he’s knee-deep in a DIY home project.

Chris Penning

// Partner

Chris loves the 1980s Detroit Tigers and Pistons, from the Tigers’ 1984 World Series win to the Pistons’ ‘Bad Boys’ era. A digital marketing expert, he enjoys highlighting the unsung role players make—both in sports and in business.

Danny Horner

// Art Director

Our AD with a blue-collar background and a passion for all things creative. When not designing, he’s still tinkering—whether it’s a painting, a new recipe, or a piece of furniture. Good or bad, there’s always a DIY project in-progress.

Adam Carr

// DESIGN & INNOVATION DIRECTOR

A seasoned industrial designer in the CPG and hardgoods space, he crafts functional, market-savvy products. Passionate about form, function, and user experience, he brings ideas to life—when he isn’t rock crawling in Moab.

Erin Meyer

// Interior Designer

Erin takes a down-to-earth approach to creating commercial and hospitality spaces, transforming them into warm, inviting, brand-forward environments. Her thoughtful design enhances both style and functionality.

Randy Horton

// Creative Director

20 years of crafting brand identities and customer experiences for retail, aviation and service industries—navigating business with the passion and precision of the open water.

Our Expertise

From killer brands to products and interiors so good it’s almost criminal, we combine wit, respect, and just enough fun to keep things interesting.

STRATEGY

Every masterpiece starts with a plan. We hear you out, find your brand’s sparkle, and turn it into a strategy that would make even your competition slow clap.

Market Research & Consumer Insights

Competitive Analysis

Brand Positioning & Strategy

Go-To-Market Strategy

Content Strategy

Social Media & Influencer Strategy

Customer Experience (CX) Strategy

BRANDING + DESIGN

We craft identities, platforms, and experiences that make your brand stand out–and not in a ‘dad joke’ kind of way.

Logo & Visual Identity Design

Brand Guidelines Development

Packaging Design

Typography & Color Systems

Corporate Communications Design

Illustration & Iconography

Motion Graphics & Animation

UX/UI Design for Websites & Apps

Merchandising & Promotional Materials

Environmental Branding

INTERIOR + PRODUCT

We create spaces and products you won’t forget–practical enough to work, emotional enough to feel, and good-looking enough to make your ex jealous.

Retail & Commercial Space Design

Experiential & Event Design

Office & Corporate Interior Branding

Point of Sale (POS) Display & Merchandising

3D Product Visualization & Prototyping

Product Packaging & Structural Design

Exhibit & Tradeshow Booth Design

Signage & Wayfinding Systems

Hospitality & Restaurant Branding

Sustainable & Eco-Friendly Design Solutions

ADVERTISING

From big ideas to tiny details, we craft campaigns so sharp and strategic they could double as a ninja’s side hustle.

Creative Campaign Development

Print & Digital Advertising

Social Media Advertising

Television & Video Commercials

Outdoor & Billboard Advertising

Programmatic & Performance Marketing

Influencer & Sponsorship Campaigns

Public Relations & Media Outreach

Experiential & Guerrilla Marketing

Email & Direct Mail Marketing

Brand Partnerships

From coast to coast and beyond, we’ve teamed up with brands that make waves—and occasionally tsunamis. The company we keep isn’t just impressive; it’s basically a mic drop.