01. The Client
Yanfeng Automotive Interiors
With more than 30 years of experience, expertise, and excellence, Yanfeng Automotive Interiors (YFAI) is the world’s leader in automotive interiors. With a drive to redefine how society will live and work inside the vehicles of tomorrow, YFAI needs the right people in the right seats.
With the lack of participation through traditional recruiting means, YFAI needed a broader scale campaign to better reach potential candidates for a specialized position.
To find a qualified candidate for a specialized position within the competition for talent in the automotive market who has a specific skill set and level of experience. This was to be done based on a specific timeframe and an allotted budget.
After conducting preliminary research, OFA held a series of working sessions with cross-functional teams from YFAI to create personas that met the needs of the position.
Based on the research and working sessions done, OFA optimized the built-in reach Facebook and LinkedIn had in order to connect with targeted candidates based on geographic and behavioral profiles.
02. Our Actions
With Facebook and Linkedin chosen as the appropriate channels to test, we ran a test optimizing profiles and keywords at specific points.
03. Our Results
Over the course of the two week period that the digital campaign was run, there was a 400% increase in qualified candidates for the position desired.
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